Connect, Cultivate, & Appreciate -The Art of Building Relationships



As human beings, nothing is of greater importance than our web of relationships. From the first bonds with our families to first loves, and eventually our business dealings, we grow and succeed through the cultivation of solid associations. As part of a growing company, New Age Communications—also known as NAC— We’ve learned a lot about how solid business relationships make a difference. “All relationships have been a source of learning for NAC. Some lessons have better prepared us for growth and led to more business, other lessons have taught us the type of business opportunities we do not want.  

Relationships are not always perfect, just as humans are also—not perfect. Not letting negative experiences put a damper on the importance of relationships is our goal. When fortifying partnerships is the goal, understand that the best are built on foundations of strong trust. The more people feel confident in one’s honesty and consistency, the likelier they are to feel the same way about that person overall.  

NAC’s CEO Tawana Bain says, “The biggest lesson I’ve learned is that all partnerships should set everyone up for success. You’ll know when this is the case– when it feels good to everyone.” 

There are many ways to foster constructive relations while encouraging personal and professional success. Here are a few that we find important: 

1.  Give.  Be open to giving equally as much as receiving.  

2. Communicate Value. Realize that relationships are not just about ourselves, but how we care for and invest in others. Helping those around us—as we pursue our passions—is a sure way to build lasting and significant connections.  

3. Be Authentic. Making sure actions and words fall in line is another integral part of building the trust relationship. An assessment of personal agendas is a great way to check authenticity. Are we who we say we are? We should be.  

4. Respect Diversity. The strongest teams have differences that bring value to the relationships. Making sure to surround yourself with people who are not mirror images is an important component of creating strong bonds and rich interactions. We are drawn to those who challenge us in a good way.  

5. Connect. Conversion is key in business. Turning an introduction into more requires that above all else, we connect. Taking time to reach out is essential.  

6. Appreciate. Keeping our partnerships fluid takes feedback. Don’t assume that friends, family, or clients are aware of how much they’re appreciated. A handwritten note or a box of chocolates is a great way of shoring up alliances and make someone else feel necessary.  

    Because we can’t perceive the value of a relationship until it is explored, we must ‘connect’ with each new encounter.  Look for authenticity, diversity, and positivity.  Then embrace it, cultivate it, and cherish it.  It is beyond amazing how these bonds will propel us forward in business and in life.

There are many ways to show your team and others how you feel. NACImprint makes demonstrating value easy and we have a host of  products and services that will make your appreciation crystal clear