Connect, Cultivate, & Appreciate -The Art of Building Relationships



As human beings, nothing is of greater importance than our web of relationships. From the first bonds with our families to first loves, and eventually our business dealings, we grow and succeed through the cultivation of solid associations. As part of a growing company, New Age Communications—also known as NAC— We’ve learned a lot about how solid business relationships make a difference. “All relationships have been a source of learning for NAC. Some lessons have better prepared us for growth and led to more business, other lessons have taught us the type of business opportunities we do not want.  

Relationships are not always perfect, just as humans are also—not perfect. Not letting negative experiences put a damper on the importance of relationships is our goal. When fortifying partnerships is the goal, understand that the best are built on foundations of strong trust. The more people feel confident in one’s honesty and consistency, the likelier they are to feel the same way about that person overall.  

NAC’s CEO Tawana Bain says, “The biggest lesson I’ve learned is that all partnerships should set everyone up for success. You’ll know when this is the case– when it feels good to everyone.” 

There are many ways to foster constructive relations while encouraging personal and professional success. Here are a few that we find important: 

1.  Give.  Be open to giving equally as much as receiving.  

2. Communicate Value. Realize that relationships are not just about ourselves, but how we care for and invest in others. Helping those around us—as we pursue our passions—is a sure way to build lasting and significant connections.  

3. Be Authentic. Making sure actions and words fall in line is another integral part of building the trust relationship. An assessment of personal agendas is a great way to check authenticity. Are we who we say we are? We should be.  

4. Respect Diversity. The strongest teams have differences that bring value to the relationships. Making sure to surround yourself with people who are not mirror images is an important component of creating strong bonds and rich interactions. We are drawn to those who challenge us in a good way.  

5. Connect. Conversion is key in business. Turning an introduction into more requires that above all else, we connect. Taking time to reach out is essential.  

6. Appreciate. Keeping our partnerships fluid takes feedback. Don’t assume that friends, family, or clients are aware of how much they’re appreciated. A handwritten note or a box of chocolates is a great way of shoring up alliances and make someone else feel necessary.  

    Because we can’t perceive the value of a relationship until it is explored, we must ‘connect’ with each new encounter.  Look for authenticity, diversity, and positivity.  Then embrace it, cultivate it, and cherish it.  It is beyond amazing how these bonds will propel us forward in business and in life.

There are many ways to show your team and others how you feel. NACImprint makes demonstrating value easy and we have a host of  products and services that will make your appreciation crystal clear

The MBE Perspective: Assessing the State of Supplier Diversity in Corporate America

As a Diverse business itself, New Age Communications (NAC) is greatly vested in the increased inclusion and advancement of Diverse Suppliers as a whole.  As a fellow Diverse Supplier, YOU have information which will prove beneficial to organizations who are leaders in Supplier Diversity Engagement and spend.  

We know this is a fast-paced time of year for all businesses but enthusiastically request your feedback in a 15-minute, online survey crafted by NAC, to garner insight from your business experiences with Supplier Diversity Programs.  Of course, this will be mutually beneficial; for the first 15 companies to participate, your company name and headshot will be featured as a contributor in an exclusive copy of the white paper to be published from this survey in February 2015 by NAC. “Supplier Diversity, the MBE Perspective”. This white paper will circulate across hundreds of business magazines and newsletters in excess of 500,000 impressions per month, most of which are fortune 500 companies whose readership includes business leaders in, Purchasing, Diversity & Inclusion and Supplier Diversity.

Additionally, the white paper will reveal a culmination of all participants responses and highlight MBE, WBE, and LGBT perceptions/biases towards Corporate Supplier Diversity Programs from every region across the United States, as well as:

  • Values and achievements acquired through collaboration with Clients’ Supplier Diversity Teams
  • Activities and/or initiatives which were perhaps less fruitful
  • What other MBE’s perceive as hurdles or even stumbling blocks to meeting Client needs
  • Collaboration suggestions from fellow MBE’s themselves

This information-rich, white paper will provide Procurement and Diversity Professionals deeper insights into the Diverse Supply Chain evolution, Diverse Supplier needs, and candid feedback which will allow them to self-assess, make strategic adjustments, and develop valuable strategies to increase MBE inclusion and development programs within their organization.  You don't want to miss this engagement opportunity.  It’s a Win-Win!

Your individual responses will be held in strict confidence. That said, please be advised all free-flow text comments will be reported verbatim. Please edit your verbiage so as not to disclose identifying or confidential information you do not wish to share. 

To complete the survey online, please click the "click here"button below. 

If you prefer to answer the questionnaire in writing, you may request a hard copy using my contact information provided. 

Please feel free to reach out should you have questions regarding the survey. Thank you in advance for your participation.


Tawana Bain
New Age Communications M/WBE
P 502-657-7802



The survey consists of a series of questions to enlighten NAC on your perceptions and experiences of the Supplier Diversity Programs with corporations.

Survey responses will result in an information rich white paper that will be published as “Supplier Diversity, the MBE perspective.” This white paper will be shared with hundredsof publications whose readers are leaders in Procurement, Diversity & Inclusion and Supplier Diversity with fortune 500 companies.


A New Age Communications (NAC), representative is available via e-mail or phone to answer questions and/or assist you in completion of the survey. 

Please allow up to 24 hours for a response. Should you feel another member of your business is better suited to complete the survey, please notify NAC and provide the appropriate contact information. 


Phone: 502-657-7802


1. What is the purpose of this survey?

NAC is requesting your assistance to improve efforts around Supplier Diversity. Your cooperation will help to identify best practices for driving innovation,
increased diverse supplier utilization.

2. How long will this take to complete?

The survey takes approximately 10-15 minutes to complete.

3. Is there a completion deadline for this survey?

Yes. The completion deadline for this survey is 2/9/2015

4. Should I complete the form for my company as a whole, or by individual business units/entities?

 Please answer each question for your company as a whole with focus on U.S.-based operations.

 5. Is this a one-time survey?

We intend for this survey to be a continual pursuit which evolves with time. Over the course of the next several months, and upon reviewing 
this information, we will determine its capabilities for further expansion and appropriate direction.

6. When will the white paper be published?

The white paper is scheduled to be published on 2/16/2014. You will receive an email notification once it is available for download.

Introduction to NAC’s blog

Tawana Bain  CEO

Tawana Bain

So my team has pressed me to launch this blog…I have procrastinated as much as humanly possible, because I was not certain, where I would begin. Much of my procrastination centered on the fact that NAC offers a myriad of services under seven different umbrella’s.  Trying to unify the common thread with seven services (some that are absolute misfits from the others) is a struggle for me, let alone our clients.

As I launch this blog, I’d at least like readers to walk away remembering me for something; NOT scratching their heads asking, “Who is she and what does she do?” So to solve this dilemma I have decided, instead of just writing about NAC’s services,  I’d write about my role as the CEO of a small business, the unexpected surprises, triumphs, pitfalls, lessons, the crazy people to run from,  AND most importantly; the angels and champions that were game changers along the way.

I hope my stories will inspire, make you laugh, and depending on which way the stars did, or did not align, maybe even jerk a tear or two. Either way, I am excited at the chance to share my truths, hopefully meet a few friends, pick up a few new clients and of course  and lastly the inevitable; gain a few naysayers that force me to stay on toes! So please visit often as we embark on a new way of communicating with the community and let’s have fun as we strive to reach the top!

*Disclaimer, I will never mention any person or company by name, but if we had a memorable interaction, whether good or bad, then I’m likely to write about it … So be nice

Tawana Bain